編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-707-401 | Procter & Gamble: Organization 2005 (A) | Piskorski, Mikolaj Jan;Spadini, Alessandro L. | Competitive strategy | international marketing( 1310 ) |
2 | 9-710-C11 | ZARA: Fast Fashion, Chinese Version | Pankaj Ghemawat;Jose Luis Nueno | Competitive strategy | international marketing( 1310 ) |
3 | IMD435 | CORRUPTION AT SIEMENS (A) | Hamilton, Stewart;Eckardt, Anna | General management | international marketing( 1310 ) |
4 | IMD629 | WALTER MEIER: JET INTERNATIONAL EXPANSION | Roth, Martin;Turpin, Dominique | General management | international marketing( 1310 ) |
5 | W20617 | Airbnb: Home Sharing in China | Beamish, Paul W.;Yang, Zoe | General management | international marketing( 1310 ) |
6 | 9-504-094 | IKEA Invades America | Moon, Youngme | Marketing | international marketing( 1310 ) |
7 | 9-512-082 | Bank of America: Mobile Banking (Abridged) | Gupta, Sunil;Norris, Michael | Marketing | international marketing( 1310 ) |
8 | 9-597-002 | Launching the BMW Z3 Roadster | Fournier, Susan;Dolan, Robert J. | Marketing | international marketing( 1310 ) |
9 | 9-598-056 | L''Oreal of Paris: Bringing "Class to Mass" with Plenitude | Dolan, Robert J. | Marketing | international marketing( 1310 ) |
10 | 9-918-547 | Forta Furniture: International Expansion | Quelch, John A.;Easwar, Karthik | Marketing | international marketing( 1310 ) |
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